Looking to increase efficiency in turnover and budget for the
production of their product brochures, Chicago-based Parco Foods,
L.L.C. sought out the technical expertise of the custom software
developers at Chicago Software Solutions (CSS).
Parco, employer of over 500,
quality print design
With the CSS-designed brochure generator,
Parco sales reps are able to quickly generate brochures online.
has been a leading producer of specialty-baked goods for more than
Previously, creating and updating Parco sales
brochures for use by sales reps was a lengthy and expensive process,
requiring a skilled designer to spend at least a half an hour to
produce one, as well as additional communication between the sales
reps and the designer.
Seeking a New Method
Charlie Hoch, Vice President of Marketing at Parco felt that it
was time to streamline the brochure generation process but found
no packaged application on the market that would meet their requirements.
In the process of seeking a consulting company to advise on a software
solution, Hoch was referred to CSS.
"From the first meeting, Parco's objective,
in very simple terms, was to develop a means by which their sales
reps could generate quality sales sheets on their own, from anywhere
in the world, whether it be from their Chicago office or a Kinko's
location and print them from a laser color printer," said CSS consultant,
brochure designer for speed and accuracy
The simple online designer provides
even first-time users the ability to design sell sheets in less than
5 minutes. Sales reps can then print the designs locally or
forward them to Kinkos.
Phillips and the Parco team worked together to
identify the core objectives of an integrated system. "We helped
them understand what was realistic and also illustrated several
ways in which they could leverage this system to do more than they
had anticipated, such as centralizing their product management to
use in conjunction with any number of internal applications," said
CSS then developed a Web accessible brochure generator.
It enabled Parco's sales reps to directly produce custom survey
and presentation sheets for their customer base from a list of customizable
templates, all online.
Return on Investment
"It will save Parco $40,000 a year in production costs and it certainly
gives us more flexibility to create sell sheets as well as making
them more timely," said Hoch. Now a sales rep can design a professional
brochure in 2 to 10 minutes in the office without having to rely
on a designer.
"Before we implemented the system, there was no
way to guarantee consistency and accuracy of product information.
Now, using the centralized database, the tool ensures that items
added to a brochure are using the most accurate, updated product
information," said Phillips.
|| PDF ready for high quality printing
Users can see their 300 dpi PDFs
at any time when generating the their brochures.
The new system offers both high quality
generation with 300 dpi resolution and smaller screen-ready PDFs
for emailing. Other features include the ability to copy designs,
add and remove products, add and remove client logos as well as
inserting of original background designs.
About Chicago Software
Chicago Software Solutions
is a full-service, custom software provider focused on improving
business practices through technology. With experience in database
applications, office tool customizations, Internet development and
PDA applications, Chicago Software Solutions works closely with
each client to provide the solutions they need.